

Fuentes: Accenture: «Life Reimagined: Mapping the motivations that will shape future consumer journeys», The Future Laboratory & WGSN: Informes anuales de megatendencias, Gartner: «Predicts 2023: Marketers Lose Control as Customers Co-Pilot the Experience», TrendWatching: «5 Consumer Trends for 2024», Global Wellness Institute: «The Global Wellness Economy: Looking Beyond COVID», Meta (Facebook IQ): «The 2023 Trend Report», McKinsey & Company: «The Great Consumer Shift: Ten Charts That Show How US Shopping Behavior Is Changing», Euromonitor International: «Top 10 Global Consumer Trends 2024».