{"id":2517,"date":"2025-08-01T04:07:31","date_gmt":"2025-08-01T10:07:31","guid":{"rendered":"https:\/\/swarminsights.com\/?p=2517"},"modified":"2025-08-01T04:07:31","modified_gmt":"2025-08-01T10:07:31","slug":"tendencias-de-engagement-en-b2b-lecciones-de-sectores-inesperados","status":"publish","type":"post","link":"https:\/\/swarminsights.com\/?p=2517","title":{"rendered":"Tendencias de engagement en B2B: Lecciones de sectores inesperados."},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"492\" src=\"https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/08\/Tendencias-de-engagement-en-B2B-Lecciones-de-sectores-inesperados.--1024x492.png\" alt=\"Tendencias de engagement en B2B: Lecciones de sectores inesperados. \" class=\"wp-image-2518\" srcset=\"https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/08\/Tendencias-de-engagement-en-B2B-Lecciones-de-sectores-inesperados.--1024x492.png 1024w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/08\/Tendencias-de-engagement-en-B2B-Lecciones-de-sectores-inesperados.--300x144.png 300w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/08\/Tendencias-de-engagement-en-B2B-Lecciones-de-sectores-inesperados.--768x369.png 768w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/08\/Tendencias-de-engagement-en-B2B-Lecciones-de-sectores-inesperados.-.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>\u00bfQu\u00e9 puede aprender una empresa de SaaS (Software as a Service) de un hospital o una cadena de suministro agr\u00edcola? <\/strong><\/p>\n\n\n\n<p><strong>M\u00e1s de lo que piensas.<\/strong><\/p>\n\n\n\n<p>Mientras las empresas B2B buscan mejorar el engagement con clientes y empleados, industrias tradicionalmente menos digitalizadas como la salud, la agricultura y la log\u00edstica est\u00e1n innovando con estrategias sorprendentes. Analizando datos de social listening y casos reales, descubrimos lecciones valiosas que pueden aplicarse incluso en sectores altamente tecnol\u00f3gicos.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Salud: Humanizaci\u00f3n y comunicaci\u00f3n proactiva\u00a0<\/strong><\/p>\n\n\n\n<p>El sector sanitario ha dado un salto en engagement B2B al priorizar la humanizaci\u00f3n digital y la respuesta en tiempo real.&nbsp;&nbsp;<\/p>\n\n\n\n<p>&#8211; Ejemplo: Cleveland Clinic, un referente en salud, usa LinkedIn para compartir insights m\u00e9dicos dirigidos a profesionales y empresas del <a href=\"https:\/\/www.linkedin.com\/posts\/cleveland-clinic_conoce-c%C3%B3mo-cleveland-clinic-se-posicion%C3%B3-activity-6509142875551383552-jPMm\/?originalSubdomain=es\">Cleveland Clinic<\/a><\/p>\n\n\n\n<p>&#8211; Dato clave: Atraer a profesionales de salud se ha convertido en un desaf\u00edo significativo. La clave para captar su atenci\u00f3n comienza en ofrecer contenidos valiosos que no solo informen, sino que tambi\u00e9n resuelvan sus problemas y se alineen con sus intereses. <a href=\"https:\/\/berbes.com\/como-atraer-a-profesionales-de-salud-con-contenidos-valiosos-en-la-era-digital\/\">Berbes<\/a><\/p>\n\n\n\n<p>&#8211; Lecci\u00f3n aplicable a SaaS: Combina formaci\u00f3n t\u00e9cnica con storytelling. Las empresas tecnol\u00f3gicas pueden inspirarse en este modelo para crear webinars y gu\u00edas pr\u00e1cticas que resuelvan problemas concretos.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\u00a0Agricultura: Comunidades digitales y feedback en tiempo real\u00a0\u00a0<\/strong><\/p>\n\n\n\n<p>La agricultura, un sector tradicional, est\u00e1 adoptando plataformas digitales para conectar con distribuidores y agricultores.&nbsp;&nbsp;<\/p>\n\n\n\n<p>&#8211; Ejemplo: John Deere ha lanzado \u00abJD Community\u00bb, una plataforma donde agricultores y partners comparten datos sobre rendimiento de maquinaria.&nbsp; <a href=\"https:\/\/www.tecnologiahorticola.com\/john-deere-digitalizacion-agricultores-ganaderos-myfinancial-app\/\">Johndeere community<\/a><\/p>\n\n\n\n<p>&#8211; Dato clave: Un informe de HubSpot (2024) muestra que el 67% de los compradores B2B en agricultura conf\u00edan m\u00e1s en marcas con espacios de discusi\u00f3n abierta.&nbsp; <a href=\"https:\/\/ir.hubspot.com\/node\/14176\/pdf#:~:text=Fourth%20Quarter%202024:,basis%20compared%20to%20Q4'23\">Hubspot<\/a><\/p>\n\n\n\n<p>&#8211; Lecci\u00f3n aplicable a SaaS: Crea foros privados o grupos de LinkedIn donde los clientes debatan casos de uso. La transparencia construye confianza.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Log\u00edstica: Gamificaci\u00f3n y reconocimiento a empleados\u00a0\u00a0<\/strong><\/p>\n\n\n\n<p>La log\u00edstica est\u00e1 usando gamificaci\u00f3n para mejorar el engagement interno y externo.&nbsp;&nbsp;<\/p>\n\n\n\n<p>&#8211; Ejemplo: DHL implement\u00f3 un programa que premia a empleados por cumplir objetivos de eficiencia con insignias digitales. <a href=\"https:\/\/www.terryberry.com\/blog\/companies-best-employee-recognition-programs\/#:~:text=DHL's%20Got%20Heart%20program%20is,that%20employees%20are%20passionate%20about\">Terryberry<\/a><\/p>\n\n\n\n<p>&#8211; Dato clave: Los trabajadores B2B en log\u00edstica se sienten m\u00e1s motivados cuando su empresa reconoce su labor p\u00fablicamente en redes.&nbsp;&nbsp;<\/p>\n\n\n\n<p>&#8211; Lecci\u00f3n aplicable a SaaS: Usa plataformas como Bonusly o Kudos para incentivar a equipos comerciales y clientes destacados.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Estos sectores demuestran que el engagement B2B efectivo no depende solo de tecnolog\u00eda, sino de:&nbsp;&nbsp;<\/p>\n\n\n\n<p>&#8211; Contenido \u00fatil (salud),&nbsp;&nbsp;<\/p>\n\n\n\n<p>&#8211; Espacios de colaboraci\u00f3n (agricultura),&nbsp;&nbsp;<\/p>\n\n\n\n<p>&#8211; Reconocimiento humano (log\u00edstica).&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>\u00bfTu empresa est\u00e1 lista para aprender de los menos esperados?\u00a0<\/strong><\/p>\n\n\n\n<h6 class=\"wp-block-heading\">\ud83d\udd17 Escr\u00edbenos para saber m\u00e1s: contacto@swarminsights.com<\/h6>\n\n\n\n<h6 class=\"wp-block-heading\">WA: +525575955903<\/h6>\n\n\n\n<p>S\u00edguenos en <a href=\"https:\/\/www.linkedin.com\/company\/swarmdataandpeople\/\">Linkedin<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 puede aprender una empresa de SaaS (Software as a Service) de un hospital o una cadena de suministro agr\u00edcola? 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