{"id":2479,"date":"2025-05-16T07:48:40","date_gmt":"2025-05-16T13:48:40","guid":{"rendered":"https:\/\/swarminsights.com\/?p=2479"},"modified":"2025-05-16T07:48:40","modified_gmt":"2025-05-16T13:48:40","slug":"el-survival-spending-como-la-inflacion-esta-cambiando-los-habitos-de-consumo","status":"publish","type":"post","link":"https:\/\/swarminsights.com\/?p=2479","title":{"rendered":"El \u00absurvival spending\u00bb: C\u00f3mo la inflaci\u00f3n est\u00e1 cambiando los h\u00e1bitos de consumo"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

En un contexto econ\u00f3mico marcado por el aumento sostenido de los precios, los consumidores est\u00e1n adoptando estrategias de gasto m\u00e1s conservadoras, priorizando lo esencial y reduciendo el consumo de productos no indispensables. Este fen\u00f3meno, conocido como survival spending<\/em> (gasto de supervivencia), refleja c\u00f3mo la inflaci\u00f3n est\u00e1 redefiniendo los patrones de compra en todo el mundo.  <\/p>\n\n\n\n

Seg\u00fan datos de Focus Economics<\/a>, a finales de 2022 la inflaci\u00f3n mundial alcanz\u00f3 un m\u00e1ximo cercano al 9%, afectando especialmente a econom\u00edas emergentes. Este escenario ha llevado a los hogares a ajustar sus presupuestos, optando por marcas m\u00e1s econ\u00f3micas, compras al por mayor y la reducci\u00f3n de gastos discrecionales.  <\/p>\n\n\n\n

\u00bfQu\u00e9 es el <\/strong>survival spending<\/em><\/strong>? <\/strong><\/p>\n\n\n\n

El survival spending<\/em> se refiere a la tendencia de los consumidores a priorizar productos b\u00e1sicos (alimentos, medicinas, servicios esenciales) mientras recortan gastos en categor\u00edas como entretenimiento, viajes y art\u00edculos de lujo.  <\/p>\n\n\n\n

Un estudio de McKinsey & Company (2023)<\/a> revel\u00f3 que:  <\/p>\n\n\n\n

– 65% de los consumidores a nivel global est\u00e1n comprando marcas m\u00e1s baratas.  <\/p>\n\n\n\n

– 48% ha reducido gastos en ocio y restaurantes.  <\/p>\n\n\n\n

– 32% est\u00e1 posponiendo compras no urgentes, como tecnolog\u00eda o ropa.  <\/p>\n\n\n\n

Este comportamiento no solo afecta a familias de bajos ingresos, sino tambi\u00e9n a clases medias que ven disminuido su poder adquisitivo.  <\/p>\n\n\n\n

Factores que impulsan esta tendencia<\/strong><\/p>\n\n\n\n

A. Inflaci\u00f3n y p\u00e9rdida del poder adquisitivo: La subida de precios en alimentos, energ\u00eda y vivienda ha erosionado los salarios reales. En Am\u00e9rica Latina por ejemplo, la inflaci\u00f3n en alimentos super\u00f3 el 12% en 2023 (CEPAL, 2023<\/a>), obligando a los hogares a destinar un mayor porcentaje de sus ingresos a la canasta b\u00e1sica.  <\/p>\n\n\n\n

B. Endeudamiento y tasas de inter\u00e9s altas: Para combatir la inflaci\u00f3n, muchos bancos centrales han elevado las tasas de inter\u00e9s, encareciendo los cr\u00e9ditos. Seg\u00fan el FMI (2023)<\/a>, el aumento en los costos de financiamiento ha llevado a una contracci\u00f3n del consumo en econom\u00edas desarrolladas.  <\/p>\n\n\n\n

C. Incertidumbre econ\u00f3mica: La percepci\u00f3n de un futuro econ\u00f3mico inestable hace que los consumidores ahorren m\u00e1s y gasten menos. Un informe de NielsenIQ (2024)<\/a> se\u00f1ala que las personas prefieren ahorrar antes que hacer compras impulsivas.<\/p>\n\n\n\n

Impacto en los mercados y las empresas  <\/strong><\/p>\n\n\n\n

El survival spending<\/em> est\u00e1 transformando industrias enteras:  <\/p>\n\n\n\n

– Retail:  Aumenta la demanda de marcas propias (private labels) y descuentos. Empresas como Walmart han reportado crecimiento en ventas de productos b\u00e1sicos. Infobae<\/a>  <\/p>\n\n\n\n

– Lujo y ocio: Sectores como turismo y restaurantes enfrentan menor demanda.  <\/p>\n\n\n\n

– Tecnolog\u00eda: Los consumidores retrasan la renovaci\u00f3n de dispositivos.  <\/p>\n\n\n\n

\u00bfHacia d\u00f3nde va el consumo? <\/strong><\/p>\n\n\n\n

Expertos prev\u00e9n que esta tendencia se mantendr\u00e1 mientras persistan presiones inflacionarias. Sin embargo, surgen nuevos comportamientos:  <\/p>\n\n\n\n

– Compras inteligentes: Uso de cupones, cashback<\/em> y comparadores de precios.  <\/p>\n\n\n\n

– Segunda mano y reutilizaci\u00f3n: Crecimiento de plataformas como Milanuncios y Wallapop.<\/p>\n\n\n\n

– Foco en durabilidad: Los consumidores prefieren productos m\u00e1s duraderos aunque sean m\u00e1s caros a largo plazo.  <\/p>\n\n\n\n

El survival spending<\/em> es una respuesta directa a la inflaci\u00f3n y la incertidumbre econ\u00f3mica. Mientras los precios sigan altos, los consumidores seguir\u00e1n ajustando sus h\u00e1bitos, lo que obliga a las empresas a adaptarse con estrategias de precios, promociones y enfoque en valor m\u00e1s que en lujo.  <\/p>\n\n\n\n

Fuentes: Focus Economics<\/a>,  McKinsey & Company (2023)<\/a>, CEPAL, 2023<\/a>, FMI (2023)<\/a> Perspectivas de la econom\u00eda mundial, NielsenIQ (2024)<\/a>, Infobae<\/a>  <\/p>\n\n\n\n

\ud83d\udd17 Escr\u00edbenos para saber m\u00e1s: contacto@swarminsights.com<\/a><\/p>\n\n\n\n

WA: +525575955903<\/h6>\n\n\n\n

S\u00edguenos en Linkedin<\/a><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

En un contexto econ\u00f3mico marcado por el aumento sostenido de los precios, los consumidores est\u00e1n adoptando estrategias de gasto m\u00e1s […]<\/p>\n","protected":false},"author":2,"featured_media":2480,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[24,18,38,19,26],"class_list":["post-2479","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias","tag-herramientas-de-inteligencia-artificial","tag-inteligencia-artificial","tag-monitoreo-de-redes-sociales","tag-social-listening","tag-tendencias"],"_links":{"self":[{"href":"https:\/\/swarminsights.com\/index.php?rest_route=\/wp\/v2\/posts\/2479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swarminsights.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swarminsights.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swarminsights.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/swarminsights.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2479"}],"version-history":[{"count":1,"href":"https:\/\/swarminsights.com\/index.php?rest_route=\/wp\/v2\/posts\/2479\/revisions"}],"predecessor-version":[{"id":2481,"href":"https:\/\/swarminsights.com\/index.php?rest_route=\/wp\/v2\/posts\/2479\/revisions\/2481"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swarminsights.com\/index.php?rest_route=\/wp\/v2\/media\/2480"}],"wp:attachment":[{"href":"https:\/\/swarminsights.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swarminsights.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swarminsights.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}