{"id":2334,"date":"2025-02-21T01:00:00","date_gmt":"2025-02-21T07:00:00","guid":{"rendered":"https:\/\/swarminsights.com\/?p=2334"},"modified":"2025-02-18T03:45:48","modified_gmt":"2025-02-18T09:45:48","slug":"errores-comunes-en-la-gestion-de-riesgos-en-redes-sociales-y-como-evitarlos","status":"publish","type":"post","link":"https:\/\/swarminsights.com\/?p=2334","title":{"rendered":"Errores comunes en la gesti\u00f3n de riesgos en redes sociales y c\u00f3mo evitarlos"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"492\" src=\"https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/Errores-comunes-en-la-gestion-de-riesgos-en-redes-sociales-y-como-evitarlos-1-1024x492.png\" alt=\"Errores comunes en la gesti\u00f3n de riesgos en redes sociales y c\u00f3mo evitarlos\" class=\"wp-image-2336\" srcset=\"https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/Errores-comunes-en-la-gestion-de-riesgos-en-redes-sociales-y-como-evitarlos-1-1024x492.png 1024w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/Errores-comunes-en-la-gestion-de-riesgos-en-redes-sociales-y-como-evitarlos-1-300x144.png 300w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/Errores-comunes-en-la-gestion-de-riesgos-en-redes-sociales-y-como-evitarlos-1-768x369.png 768w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/Errores-comunes-en-la-gestion-de-riesgos-en-redes-sociales-y-como-evitarlos-1.png 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Las redes sociales son una herramienta poderosa para las marcas, pero tambi\u00e9n un espacio de alto riesgo. Una crisis mal gestionada puede da\u00f1ar irreversiblemente la reputaci\u00f3n de una empresa.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>Errores m\u00e1s comunes en la gesti\u00f3n de riesgos en redes sociales y c\u00f3mo evitarlos para proteger la imagen de marca en el entorno digital<\/strong><\/p>\n\n\n\n<div class=\"wp-block-cover aligncenter has-ast-global-color-4-color has-text-color has-link-color wp-elements-a03ee6c780f8c9a796829c51d361009e\" style=\"min-height:113px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-30 has-background-dim\"><\/span><img decoding=\"async\" width=\"3780\" height=\"756\" class=\"wp-block-cover__image-background wp-image-2354\" alt=\"No tener un plan de gesti\u00f3n de crisis\" src=\"https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/1.-No-tener-un-plan-de-gestion-de-crisis-.png\" data-object-fit=\"cover\" srcset=\"https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/1.-No-tener-un-plan-de-gestion-de-crisis-.png 3780w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/1.-No-tener-un-plan-de-gestion-de-crisis--300x60.png 300w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/1.-No-tener-un-plan-de-gestion-de-crisis--1024x205.png 1024w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/1.-No-tener-un-plan-de-gestion-de-crisis--768x154.png 768w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/1.-No-tener-un-plan-de-gestion-de-crisis--1536x307.png 1536w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/1.-No-tener-un-plan-de-gestion-de-crisis--2048x410.png 2048w\" sizes=\"(max-width: 3780px) 100vw, 3780px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-left has-medium-font-size\"><strong>1. No tener un plan de gesti\u00f3n de crisis:<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<p>Uno de los errores m\u00e1s graves es no contar con un plan claro para gestionar crisis. Muchas marcas reaccionan de forma impulsiva, lo que puede agravar el problema.<\/p>\n\n\n\n<p><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-ast-global-color-1-color\">C\u00f3mo evitarlo:<\/mark><\/p>\n\n\n\n<p>-Dise\u00f1a un plan de crisis que incluya:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Protocolos de respuesta.<\/li>\n\n\n\n<li>Roles y responsabilidades dentro del equipo.<\/li>\n\n\n\n<li>Mensajes preaprobados para diferentes escenarios.<\/li>\n\n\n\n<li>Realiza simulacros peri\u00f3dicos para evaluar la eficacia del plan.<\/li>\n<\/ul>\n\n\n\n<p><strong>Un estudio revela que el 70% de las empresas sin un plan de crisis experimentan un impacto negativo prolongado en su reputaci\u00f3n (Forrester, 2024).<\/strong><\/p>\n\n\n\n<div class=\"wp-block-cover aligncenter\" style=\"min-height:113px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\" style=\"background-color:#635e59\"><\/span><img decoding=\"async\" width=\"3780\" height=\"756\" class=\"wp-block-cover__image-background wp-image-2356\" alt=\"Ignorar el social listening\" src=\"https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/2.-Ignorar-el-social-listening.png\" data-object-fit=\"cover\" srcset=\"https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/2.-Ignorar-el-social-listening.png 3780w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/2.-Ignorar-el-social-listening-300x60.png 300w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/2.-Ignorar-el-social-listening-1024x205.png 1024w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/2.-Ignorar-el-social-listening-768x154.png 768w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/2.-Ignorar-el-social-listening-1536x307.png 1536w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/2.-Ignorar-el-social-listening-2048x410.png 2048w\" sizes=\"(max-width: 3780px) 100vw, 3780px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-left has-ast-global-color-5-color has-text-color has-link-color has-medium-font-size wp-elements-9bf2325b550021b7273d64b36903692d\"><strong>2. Ignorar el social listening<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<p>Muchas marcas no monitorean las conversaciones en torno a su negocio, lo que las deja ciegas ante posibles crisis o cambios en la percepci\u00f3n p\u00fablica.<\/p>\n\n\n\n<p class=\"has-ast-global-color-1-color has-text-color has-link-color wp-elements-48beaac9576ed4d8ee8a8e811b6a49a7\">C\u00f3mo evitarlo:&nbsp;&nbsp;<\/p>\n\n\n\n<p>&#8211; Implementa herramientas de Social Listening, como Talkwalker o Brandwatch, o contrata una agencia de Social Intelligence como Swarm Data &amp; People, para monitorear menciones, emociones y detectar tendencias.<\/p>\n\n\n\n<p>&#8211; Analiza regularmente las conversaciones para anticiparte a posibles riesgos.<\/p>\n\n\n\n<p><strong>Ejemplo:&nbsp;&nbsp;<\/strong>Una marca de alimentos en 2010, fue acusada por Greenpeace de utilizar aceite de palma de proveedores que destruyen selvas tropicales, lo que gener\u00f3 una crisis de reputaci\u00f3n para la empresa. Esta marca emple\u00f3 herramientas de social listening para seguir las conversaciones en tiempo real y responder r\u00e1pidamente, contactando a influencers y abordando comentarios negativos en plataformas como Facebook. Esta estrategia permiti\u00f3 a la empresa mitigar el impacto negativo y mejorar su reputaci\u00f3n al demostrar su compromiso con la sostenibilidad y la transparencia.&nbsp; <a href=\"https:\/\/dezzai.com\/es\/blog\/escucha-social-casos-uso\/?utm_source=chatgpt.com\">Dezzai<\/a>&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-cover\" style=\"min-height:111px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"205\" class=\"wp-block-cover__image-background wp-image-2357\" alt=\"\" src=\"https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/3.-Responder-tarde-o-de-manera-inapropiada-2-1024x205.png\" data-object-fit=\"cover\" srcset=\"https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/3.-Responder-tarde-o-de-manera-inapropiada-2-1024x205.png 1024w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/3.-Responder-tarde-o-de-manera-inapropiada-2-300x60.png 300w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/3.-Responder-tarde-o-de-manera-inapropiada-2-768x154.png 768w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/3.-Responder-tarde-o-de-manera-inapropiada-2-1536x307.png 1536w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/3.-Responder-tarde-o-de-manera-inapropiada-2-2048x410.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-left has-ast-global-color-5-color has-text-color has-link-color has-medium-font-size wp-elements-c306cc82a0e1b7e05c5b599775c1631a\"><strong>3. Responder tarde o de manera inapropiada<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<p>Una respuesta lenta o un mensaje mal dise\u00f1ado puede escalar r\u00e1pidamente hacia una crisis.<\/p>\n\n\n\n<p class=\"has-ast-global-color-1-color has-text-color has-link-color wp-elements-d1b9c1a04dc8fc0079c605290bd2577f\">C\u00f3mo evitarlo:&nbsp;<\/p>\n\n\n\n<p>&#8211; Establece tiempos m\u00e1ximos de respuesta para cada tipo de interacci\u00f3n.<\/p>\n\n\n\n<p>&#8211; Dise\u00f1a mensajes que muestren empat\u00eda, asuman responsabilidad cuando sea necesario y ofrezcan soluciones claras.<\/p>\n\n\n\n<p><strong>Ejemplo:<\/strong> El caso de United Airlines en 2017 demostr\u00f3 c\u00f3mo una respuesta inicial mal gestionada puede amplificar el impacto negativo. Aprendieron a fortalecer sus protocolos de respuesta tras la crisis (<a href=\"https:\/\/changemanagementinsight.com\/united-airlines-crisis-management-case-study\/\">Change management insights<\/a>)<\/p>\n\n\n\n<div class=\"wp-block-cover\" style=\"min-height:111px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"205\" class=\"wp-block-cover__image-background wp-image-2358\" alt=\"Subestimar la importancia de la transparencia\" src=\"https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/4.-Subestimar-la-importancia-de-la-transparencia-1024x205.png\" data-object-fit=\"cover\" srcset=\"https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/4.-Subestimar-la-importancia-de-la-transparencia-1024x205.png 1024w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/4.-Subestimar-la-importancia-de-la-transparencia-300x60.png 300w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/4.-Subestimar-la-importancia-de-la-transparencia-768x154.png 768w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/4.-Subestimar-la-importancia-de-la-transparencia-1536x307.png 1536w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/4.-Subestimar-la-importancia-de-la-transparencia-2048x410.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-left has-ast-global-color-5-color has-text-color has-link-color has-medium-font-size wp-elements-397366ecd33484d5fd6c2d34a41e05d8\"><strong>4. Subestimar la importancia de la transparencia<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<p>Ocultar informaci\u00f3n o negar problemas puede erosionar la confianza del p\u00fablico.<\/p>\n\n\n\n<p class=\"has-ast-global-color-1-color has-text-color has-link-color wp-elements-d1b9c1a04dc8fc0079c605290bd2577f\">C\u00f3mo evitarlo:&nbsp;<\/p>\n\n\n\n<p>&#8211; S\u00e9 transparente y comunica los hechos claramente, incluso si son desfavorables.<\/p>\n\n\n\n<p>&#8211; Muestra compromiso con la soluci\u00f3n del problema y explica los pasos que est\u00e1s tomando para evitar futuros incidentes.<\/p>\n\n\n\n<p><strong>Ejemplo:&nbsp;<\/strong>La marca Domino\u2019s Pizza logr\u00f3 recuperar la confianza tras una crisis viral, al mostrar transparencia y compromiso con la mejora de sus est\u00e1ndares de calidad (<a href=\"https:\/\/abcnews.go.com\/Business\/story?id=7355967&amp;page=1&amp;utm_source=chatgpt.com\">ABC News<\/a>, <a href=\"https:\/\/estudyando.com\/estudio-de-caso-de-servicio-de-alimentos-cambio-de-rumbo-de-dominos-pizza\/?utm_source=chatgpt.com\">estudyando<\/a>)<\/p>\n\n\n\n<div class=\"wp-block-cover\" style=\"min-height:108px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"205\" class=\"wp-block-cover__image-background wp-image-2359\" alt=\"Falta de coordinaci\u00f3n entre equipos\" src=\"https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/5.-Falta-de-coordinacion-entre-equipos-1024x205.png\" data-object-fit=\"cover\" srcset=\"https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/5.-Falta-de-coordinacion-entre-equipos-1024x205.png 1024w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/5.-Falta-de-coordinacion-entre-equipos-300x60.png 300w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/5.-Falta-de-coordinacion-entre-equipos-768x154.png 768w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/5.-Falta-de-coordinacion-entre-equipos-1536x307.png 1536w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/5.-Falta-de-coordinacion-entre-equipos-2048x410.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-left has-ast-global-color-5-color has-text-color has-link-color has-medium-font-size wp-elements-50e5e4d3da56af01b109484bc388baf0\"><strong>5. Falta de coordinaci\u00f3n entre equipos<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<p>Los equipos de redes sociales, relaciones p\u00fablicas y legales a menudo trabajan de forma aislada, lo que genera mensajes contradictorios.<\/p>\n\n\n\n<p class=\"has-ast-global-color-1-color has-text-color has-link-color wp-elements-48beaac9576ed4d8ee8a8e811b6a49a7\">C\u00f3mo evitarlo:&nbsp;&nbsp;<\/p>\n\n\n\n<p>&#8211; Establece canales de comunicaci\u00f3n claros entre departamentos.<\/p>\n\n\n\n<p>&#8211; Designa un equipo interdisciplinario de gesti\u00f3n de crisis.<\/p>\n\n\n\n<p><strong>Ejemplo:&nbsp;<\/strong>Empresas como Coca-Cola han implementado equipos de crisis integrados, logrando respuestas coherentes y efectivas en momentos cr\u00edticos (Coca-Cola Insights, 2024).<\/p>\n\n\n\n<div class=\"wp-block-cover\" style=\"min-height:110px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"205\" class=\"wp-block-cover__image-background wp-image-2360\" alt=\"\" src=\"https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/6.-No-aprender-de-las-crisis-anteriores-1024x205.png\" data-object-fit=\"cover\" srcset=\"https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/6.-No-aprender-de-las-crisis-anteriores-1024x205.png 1024w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/6.-No-aprender-de-las-crisis-anteriores-300x60.png 300w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/6.-No-aprender-de-las-crisis-anteriores-768x154.png 768w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/6.-No-aprender-de-las-crisis-anteriores-1536x307.png 1536w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/6.-No-aprender-de-las-crisis-anteriores-2048x410.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-left has-ast-global-color-5-color has-text-color has-link-color has-medium-font-size wp-elements-1f20323d1ae5161347f61df62c22da00\"><strong>6. No aprender de las crisis anteriores<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<p>Repetir los mismos errores es una se\u00f1al de mala gesti\u00f3n de riesgos.<\/p>\n\n\n\n<p class=\"has-ast-global-color-1-color has-text-color has-link-color wp-elements-d1b9c1a04dc8fc0079c605290bd2577f\">C\u00f3mo evitarlo:&nbsp;<\/p>\n\n\n\n<p>&#8211; Realiza an\u00e1lisis post-crisis para identificar puntos de mejora.<\/p>\n\n\n\n<p>&#8211; Documenta las lecciones aprendidas y actualiza el plan de gesti\u00f3n de crisis.<\/p>\n\n\n\n<p><strong>Ejemplo:<\/strong> El caso de \u201cSamsung\u201d con el Galaxy Note 7 mostr\u00f3 c\u00f3mo una revisi\u00f3n exhaustiva post-crisis ayud\u00f3 a la empresa a reforzar su gesti\u00f3n de riesgos (Samsung, 2024: <a href=\"https:\/\/www.xatakamovil.com\/samsung\/antes-y-despues-de-la-crisis-del-note-7-lecciones-para-la-industria-movil\">xatakamovil<\/a> ).<\/p>\n\n\n\n<div class=\"wp-block-cover\" style=\"min-height:101px;aspect-ratio:unset;\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"205\" class=\"wp-block-cover__image-background wp-image-2362\" alt=\"\" src=\"https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/7.-Desestimar-los-microinfluencers-negativos-1024x205.png\" data-object-fit=\"cover\" srcset=\"https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/7.-Desestimar-los-microinfluencers-negativos-1024x205.png 1024w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/7.-Desestimar-los-microinfluencers-negativos-300x60.png 300w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/7.-Desestimar-los-microinfluencers-negativos-768x154.png 768w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/7.-Desestimar-los-microinfluencers-negativos-1536x307.png 1536w, https:\/\/swarminsights.com\/wp-content\/uploads\/2025\/02\/7.-Desestimar-los-microinfluencers-negativos-2048x410.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-left has-ast-global-color-5-color has-text-color has-link-color has-medium-font-size wp-elements-383198eb5cb9d4c763cc634ecc460fdc\"><strong>7. Desestimar los microinfluencers negativos<\/strong><\/p>\n<\/div><\/div>\n\n\n\n<p>Muchas marcas enfocan sus esfuerzos en grandes influencers, ignorando a microinfluencers qu\u00e9 pueden escalar cr\u00edticas r\u00e1pidamente.<\/p>\n\n\n\n<p class=\"has-ast-global-color-1-color has-text-color has-link-color wp-elements-48beaac9576ed4d8ee8a8e811b6a49a7\">C\u00f3mo evitarlo:&nbsp;&nbsp;<\/p>\n\n\n\n<p>&#8211; Monitorea las menciones de influencers de diferentes niveles.<\/p>\n\n\n\n<p>&#8211; Trabaja en relaciones proactivas con microinfluencers para minimizar riesgos.<\/p>\n\n\n\n<p>La gesti\u00f3n de riesgos en redes sociales es un desaf\u00edo constante que requiere planificaci\u00f3n, monitoreo y aprendizaje continuo. Evitar los errores comunes y adoptar estrategias preventivas puede marcar la diferencia entre una crisis devastadora y una oportunidad para fortalecer la reputaci\u00f3n de la marca.<\/p>\n\n\n\n<p style=\"font-size:10px\">Fuentes Consultadas: Forrester Research. (2024). \u201cManaging Digital Risks: Best Practices\u201d,&nbsp; https:\/\/dezzai.com\/es\/blog\/escucha-social-casos-uso\/?utm_source=chatgpt.com, HBR (Harvard Business Review). (2024). \u201cCase Studies in Crisis Response\u201d, Forbes. (2024). \u201cCrisis Transparency: Lessons from Top Brands\u201d, Coca-Cola Insights. (2024). \u201cIntegrated Crisis Management Strategies\u201d, Samsung. (2024). \u201cPost-Crisis Innovation and Risk Management\u201d.&nbsp;<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">? Escr\u00edbenos para saber m\u00e1s: contacto@swarminsights.com<\/h6>\n\n\n\n<h6 class=\"wp-block-heading\">WA: +525575955903<\/h6>\n\n\n\n<h6 class=\"wp-block-heading\">S\u00edguenos en <a href=\"https:\/\/www.linkedin.com\/company\/swarmdataandpeople\/\">Linkedin<\/a><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>Las redes sociales son una herramienta poderosa para las marcas, pero tambi\u00e9n un espacio de alto riesgo. Una crisis mal [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2336,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[13],"tags":[39,24,18,38,101,19],"class_list":["post-2334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-redes-sociales","tag-escucha-social","tag-herramientas-de-inteligencia-artificial","tag-inteligencia-artificial","tag-monitoreo-de-redes-sociales","tag-redes-sociales","tag-social-listening"],"_links":{"self":[{"href":"https:\/\/swarminsights.com\/index.php?rest_route=\/wp\/v2\/posts\/2334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swarminsights.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swarminsights.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swarminsights.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/swarminsights.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2334"}],"version-history":[{"count":16,"href":"https:\/\/swarminsights.com\/index.php?rest_route=\/wp\/v2\/posts\/2334\/revisions"}],"predecessor-version":[{"id":2367,"href":"https:\/\/swarminsights.com\/index.php?rest_route=\/wp\/v2\/posts\/2334\/revisions\/2367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swarminsights.com\/index.php?rest_route=\/wp\/v2\/media\/2336"}],"wp:attachment":[{"href":"https:\/\/swarminsights.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swarminsights.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swarminsights.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}