{"id":1516,"date":"2024-03-26T23:07:13","date_gmt":"2024-03-27T05:07:13","guid":{"rendered":"https:\/\/swarminsights.com\/?p=1516"},"modified":"2024-03-26T23:07:15","modified_gmt":"2024-03-27T05:07:15","slug":"cuales-son-las-principales-tendencias-en-el-marketing-y-evaluacion-de-influencers","status":"publish","type":"post","link":"https:\/\/swarminsights.com\/?p=1516","title":{"rendered":"\u00bfCu\u00e1les son las principales tendencias en el marketing y evaluaci\u00f3n de influencers?"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Las tendencias en marketing digital evolucionan constantemente, y aprovechar eficientemente los recursos implica no solo conocer los m\u00e9todos m\u00e1s efectivos, sino tambi\u00e9n evaluar la opci\u00f3n que mejor se adapte a las necesidades de las empresas. El aumento en el uso de influencers por parte de las marcas ha generado nuevas tendencias y desaf\u00edos.<\/p>\n\n\n\n

Por una parte, la autenticidad, valorada por consumidores, impulsa un cambio hacia los microinfluencers, quienes comparten intereses espec\u00edficos con sus seguidores, beneficiando a las marcas al alcanzar segmentos m\u00e1s comprometidos, estableciendo conexiones aut\u00e9nticas.<\/p>\n\n\n\n

En medio de la creciente conciencia sobre la diversidad e inclusi\u00f3n en el marketing de influencers, las marcas buscan colaborar con representantes de diversas etnias, g\u00e9neros, orientaciones sexuales y antecedentes culturales. Buscar relaciones a largo plazo con los influencers permite una conexi\u00f3n m\u00e1s profunda con la audiencia y coherencia en la representaci\u00f3n de la marca.<\/p>\n\n\n\n

El marketing de afiliados y de influencers, aunque distintos, se pueden integrar para mejorar la efectividad de las campa\u00f1as, mediante colaboraciones conjuntas, c\u00f3digos de descuento, contenido de rese\u00f1as y tutoriales, promociones especiales y concursos.<\/p>\n\n\n\n

El Live Shopping, estrategia que combina comercio electr\u00f3nico, streaming y marketing de influencers, involucra a los influencers en transmisiones en vivo, interactuando directamente con la audiencia. Esto se logra a trav\u00e9s de transmisiones en vivo con productos destacados, demostraciones y tutoriales en vivo, c\u00f3digos de descuento en vivo, entre otras t\u00e1cticas.<\/p>\n\n\n\n

Finalmente, el an\u00e1lisis de datos es crucial para campa\u00f1as efectivas, garantizando beneficios a la marca y evitando gastos sin retorno. Al asociarse con influencers, se deben seguir pautas como relevancia, autenticidad, engagement, tama\u00f1o de audiencia, historial de colaboraciones, diversidad, \u00e9tica, medici\u00f3n de resultados, plataformas utilizadas, costo y negociaci\u00f3n.<\/p>\n\n\n\n

? Escr\u00edbenos para saber m\u00e1s: bertha@swarm.lat<\/p>\n\n\n\n

WA: +525575955903<\/p>\n\n\n\n

?Conoce m\u00e1s de nuestro trabajo: www.swarminsights.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Las tendencias en marketing digital evolucionan constantemente, y aprovechar eficientemente los recursos implica no solo conocer los m\u00e9todos m\u00e1s efectivos, […]<\/p>\n","protected":false},"author":2,"featured_media":1517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[14],"tags":[],"class_list":["post-1516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias"],"_links":{"self":[{"href":"https:\/\/swarminsights.com\/index.php?rest_route=\/wp\/v2\/posts\/1516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swarminsights.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swarminsights.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swarminsights.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/swarminsights.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1516"}],"version-history":[{"count":1,"href":"https:\/\/swarminsights.com\/index.php?rest_route=\/wp\/v2\/posts\/1516\/revisions"}],"predecessor-version":[{"id":1518,"href":"https:\/\/swarminsights.com\/index.php?rest_route=\/wp\/v2\/posts\/1516\/revisions\/1518"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swarminsights.com\/index.php?rest_route=\/wp\/v2\/media\/1517"}],"wp:attachment":[{"href":"https:\/\/swarminsights.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swarminsights.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swarminsights.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}